Solutions
The same system, read by a different person.
A buying committee is not one person. Each page below answers the same question for a different reader: what actually changes about their week.
By team
Sales
Sales, without asking three people what happened.
Support
Support that opens a ticket already knowing who is asking.
Finance
Finance that agrees with the rest of the business.
People
Joiners and leavers handled once, not in five systems.
Legal
Contracts that cannot disagree with the CRM.
Operations
The whole business on one database, which is the point.